Hey There!
I'm so happy you're here!
I’m Olivia — a recent Marketing graduate from the University of South Dakota and a former Division I student-athlete. I’m passionate about blending creative strategy with purposeful storytelling to bring brands to life. Whether I’m building out a campaign, designing in Canva, or diving into email strategy, I love work that balances creativity, clarity, and results. I love marketing because it blends psychology, creativity, and communication — three things I’ve always been drawn to. Helping brands tell their stories in a way that resonates is what excites me.
All About Me
Hi again — I’m Olivia Caldwell, but most people call me Liv.
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I’m a marketer shaped by both strategy and story — by classroom lessons and lived ones. During my time as an intern with the University of South Dakota’s Enrollment Marketing team, I built email campaigns, supported a CRM migration, and designed creative that spoke directly to prospective students. That experience deepened my love for marketing that’s thoughtful, clear, and rooted in connection — the kind that makes people feel something, not just click something. I’m especially drawn to the moments where data meets emotion, and strategy serves a deeper story.
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But what shaped how I show up professionally didn’t come from the office alone. I’m also the youngest of six, a former Division I athlete, and someone who spent summers nannying kids who taught me more about patience and presence than any textbook ever could. Those experiences taught me how to listen well, lead calmly, and keep going — even when things don’t go to plan. They’ve shaped the way I collaborate, communicate, and carry myself in every space I’m part of.
I believe the best work comes from people who care — who pay attention to the details, ask good questions, and never forget the human behind the screen. This site is a space to share my portfolio, my progress, and the projects I’m most proud of. Whether you're a potential employer, a future collaborator, or just someone passing through — I’m so glad you’re here.
